Wow, what a year it's been for the 2020 Baby & Toddler Awards. 

There's been so much innovation in this year's 2020 Baby & Toddler Awards.  We have been astounded by all the brands dedication to ingredients and awareness of natural and sensitive ingredients for their products.  There have been some interesting trends this year with the entrants.  There is a clear direction from baby and toddler brands to move ever more towards greener and cleaner baby skincare brands and you will see more of this with the winners announcement list.

This baby awards has been like none other.  In a year as turbulent as 2020, self care (especially for new mums who have been facing many firsts alone) has never been more important.  Skincare pick-me-ups are so important for a new mums mental health, as having a new baby can be daunting, and even more so without your usual support network to help you because of lockdown restrictions.  Brands, like the ones we have seen entered in this year's 2020 Baby & Toddler Awards, provide new mums with products that often promote healing, soothing or just make life a little easier for them and lockdown a little more bearable.

It has never been easy for new mums, with baby blues being a very real and common problem.  It is so important for new mums to find time to look after themselves with a little treat or pamper, to help you feel like the 'old' you!  We hope reading our winner's list in December you will be inspired by different mother and baby brands which have been tried and tested by real parents. 

With regards to baby products, 2020 is a year where we really want to protect and nurture our little ones.  There are more outdoor walks in what feels like Arctic conditions, and looking after their sensitive skin has never been more important.  Other trends we have seen with baby & toddler brands, is of course more baby safe soaps, as it has never been more important to wash those little hands.  

There has been a range of big name brands and smaller Indy baby care brands, launching their revolutionary and award winning baby and new mum lines on to the market.  The quality of the products has been second to none, and our team of judges, who are all parents, have been blown away by the quality of the entrants.  We hope you look forward to reading the winners announcement on 15th December.  And if you are looking to enter next year's 2021 Baby & Toddler Awards, we will soon be announcing the dates. Who knows what next year will have in store for us, but what we do know, is whatever the world throws at us, humanity is here to look after us and self care really has never been so important.

Hello! Welcome to the Baby & Toddler Awards website. We are part of a community of
organisations which are dedicated to providing the best-quality products for babies and small
children while continuously driving forward ideas and innovations that make the world a better
place for us all.

We are an international team, with offices in London and in Northern Italy. We know how important
it is to choose the right products for our families and to spend our money wisely. Sadly, often we can
buy equipment for our children which is rarely used and then stashed away just in case it can be
used by the next baby to come along or handed-down to a family member or friend. Similarly, we
can buy products which despite a hefty price-tag, do not offer the durability we would expect or use
quality materials.

However, there is also a great wealth of fantastic products on the market and we know that the
people behind the products are in this industry for all the right reasons. They love children and want
their days (and nights) to be enriched as much as possible with safe and quality equipment.
Here at the Baby & Toddler awards, we stringently assess and review the myriad of baby products
available in a range of different categories and then, our panel of experts will select the best
products as the winners in each category.

From a customer’s point of view a legitimate award provides important, independent verification of
a product’s suitability within their home and can help them narrow down their choices when faced
with a number of options. Internet research can be draining and still leave an element of doubt
about their final choice. Industry awards make this all much faster and easier.

From a company’s point of view, winning an award after putting in so much blood, sweat and tears
into creating and selling a product they truly believe in, is a wonderful way to cap off the journey
which started with an idea and ended with a final product on general sale. It’s recognition for the
whole team’s effort and the satisfaction gained from winning an award for being great at your job is
indescribable.

In addition, an attractive winner’s badge not only looks great on the company website but also
provides limitless social media marketing opportunities.

Furthermore, our Spotlight blogs shine even further light on entrants and winners, linking to product
pages and company blogs, spreading the word further and boosting your SEO up the google
rankings. Once again, this has nothing but positive results for your company image, morale, visibility
and bottom-line.

We are proud to be a part of an industry which really makes a difference. Look out for details of our
next awards and enter your company into as many categories as is pertinent. Until then, keep up
the fantastic work, we all appreciate your efforts! We’ll be back soon with another blog and further
info on the next Baby & Toddler awards.